不要嫌結帳慢!荷蘭超商推「聊天結帳服務」 跟老人聊天「消除孤獨感」

荷蘭連鎖超市JUMBO推出一項特別服務「Kletskassa(聊天結帳)」,旨在透過讓收銀員與高齡消費者聊天交流,消除老人的孤獨感,並希望在這個效率為先的時代,放慢速度與長者、當地居民建立情感聯繫。根據My Modern Met的數據,荷蘭75歲以上的老人有130萬,JUMBO的這項服務對他們來說意義重大~

▼其實「Kletskassa」企劃早在2019年時就推出了。JUMBO的CCO說:「很多人,尤其是老年人,有時會感到孤獨,而連鎖超市對許多人來說是重要的聚會場所,因此我們希望以各種方式來排解大家的孤單。我們也相當自豪,許多收銀員喜歡坐在『Kletskassa』後面,出自於真正的興趣、與人們直接交流。」

▼這麼萌的甜點一定要吃!「Hello Kitty牛奶布丁燒」,上層是牛奶蛋糕,中層是香草布丁,下層則是焦糖,入口滑嫩綿密、甜而不膩,一次享受三種口感太滿足!牛奶布丁燒上還烙印著超Q的Hello Kitty圖案,可愛到讓人尖叫~現在還有獨家優惠,按此立刻購買

▼除了「Kletskassa」,JUMBO還在超市中設置了一個休閒空間,讓顧客們可以坐下來喝一杯咖啡,跟周圍的人聊聊天。JUMBO的發言人稱,他們希望超市不僅是一處購物場所,還能成為對當地居民、老人有所貢獻的特別存在,因為在現在這個時代,面對面交談真的很珍貴。https://platform.twitter.com/embed/Tweet.html?dnt=false&embedId=twitter-widget-0&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1442489972884447236&lang=en&origin=https%3A%2F%2Fwww.bomb01.com%2Farticle%2F109288&sessionId=35c3470d0b6c1be35e10e90951779bb5e592cb0f&theme=light&widgetsVersion=a3525f077c700%3A1667415560940&width=550px

「Kletskassa」推出後收到許多正面反饋,JUMBO決定進一步擴展這項服務,希望能夠擴展至200家分店中,幫助更多人~